Junior Reign “fuels passion” for young people by using the great sport of ice hockey to provide an environment in which kids find something they love and deeply enjoy. When kids fall in love with the game of hockey, the passion for the sport burns inside them and they take on a commitment to the mastery of their craft, which sets the stage for them to be receptive to the transferable life lessons of discipline, hard work, teamwork, and perseverance that are essential to developing in order to experience success in hockey, and more importantly in life.